Enquirer Consulting GroupPrepared for the Shanghai Display Fixture Association专为上海市现代道具协会准备
Your members build, light, fit and maintain stores for 500 brands, many of them Western. The store development and procurement teams at those brands' Western headquarters mostly do not know your members yet. Through ANKAA, Enquirer runs one Western sales channel for the association: a lane for each member firm, on infrastructure that already exists, in English in the buyer's time zone, with ANKAA beside every member in Chinese.贵协会的会员企业为 500 个品牌建造门店，并负责照明、装修和维护；这些品牌中有不少来自欧美。这些品牌欧美总部的门店拓展和采购团队，大多还不了解这些会员企业。Enquirer 通过 ANKAA，为协会运营一条统一的欧美销售渠道：每家会员企业一条会员通道，依托现有的基础设施，在买家所在时区用英语推进，ANKAA 则在每一家会员企业身边，用中文沟通。
A government-approved industry body rooted in Shanghai, serving the Yangtze River Delta and clients nationwide, with one contact window for the whole store: design, production, logistics, installation, acceptance and after-sales.一个经政府批准成立的行业组织，立足上海，服务长三角地区和全国客户，整个门店项目只设一个对接窗口：设计、生产、物流、安装、验收和售后。
Your members' own client lists carry New Balance, Gentle Monster, Cartier, Van Cleef and Arpels, Montblanc, Calvin Klein, Birkenstock, MUJI, LeSportsac and Huawei among the names printed in your deck, and ASICS, ECCO, Clarks, Jimmy Choo and LEGO on Wintersun's own website. Most of those brands run stores across the United States, Canada and Europe, signed off by teams that, for the most part, have not met the firms that build them in Asia.在贵协会资料所列的名字中，会员企业自己的客户名单包括 New Balance、Gentle Monster、Cartier、Van Cleef and Arpels、Montblanc、Calvin Klein、Birkenstock、MUJI、LeSportsac 和 Huawei；Wintersun 自己的官网上还列有 ASICS、ECCO、Clarks、Jimmy Choo 和 LEGO。这些品牌大多在美国、加拿大和欧洲开有门店，而为这些门店拍板的团队，大多还没有见过在亚洲为他们建店的企业。
The membership covers everything a brand needs to open a store, and each part of it sells to a different desk in the West. One channel, four lanes of buyers, a lane for each member inside it.会员企业覆盖品牌开一家门店所需的一切，而每个板块在欧美对接的是不同的采购部门。一条渠道，四类买家通道，其中每家会员企业各有一条会员通道。
Sell to store development, store design and visual merchandising leads at brands, and to the retail design studios and shopfitting contractors who specify on their behalf. The largest Western buyer pool in this deck.销售对象是品牌方的门店拓展、门店设计和视觉陈列负责人，以及代表品牌指定道具的零售空间设计事务所和店铺装修承包商。这是本方案中规模最大的欧美买家群体。
Sell to the same store teams, plus retail technology and store experience leads, AV integrators and the shopfitters who install. Trade shows matter more here: EuroCIS, NRF and Shoptalk are their calendar.销售对象是同样的门店团队，外加零售科技和门店体验负责人、音视频集成商，以及负责安装的店铺装修商。展会在这里更为重要：他们的展会日程就是 EuroCIS、NRF 和 Shoptalk。
Sell to Western fixture makers, shopfitters and millwork shops who buy MDF, plywood, PET board, processed glass and folding cartons, and to brand packaging buyers. A business-to-business lane with its own list.销售对象是采购 MDF、胶合板、PET 板、加工玻璃和折叠纸盒的欧美道具制造商、店铺装修商和木作工坊，以及品牌方的包装采购。这是一条拥有独立名单的企业对企业通道。
Sell to hotel, restaurant and club development teams and the interior designers who specify for them. A different buyer from retail, reached the same way.销售对象是酒店、餐厅和会所的开发团队，以及为他们指定产品的室内设计师。买家不同于零售，触达方式相同。
Member names and sectors as printed in the association's overseas deck. Each member lane gets its own buyer map, its own messaging and its own portal view; no member sees another member's pipeline.会员企业名称和板块均按协会海外推介资料中的原文列出。每条会员通道都有自己的买家地图、开发话术和门户视图；任何会员企业都看不到其他会员企业的销售管道。
A store development director at a Western brand does not source a fixture partner from a marketplace listing. For a multi-store program they need a named contact, a factory they trust, and a conversation that starts before the next opening is planned. That is true for every member on your list.欧美品牌的门店拓展总监，不会从在线采购平台的供应商列表里挑选道具合作伙伴。面对多店项目，他们需要一个具体的联系人、一家信得过的工厂，以及在下一家门店开业规划之前就已开始的沟通。对贵协会名单上的每一家会员企业来说，都是如此。
Western buyers live on LinkedIn and email. The accounts and the sending infrastructure have to be set up, warmed and maintained locally to land in a buyer's inbox reliably.欧美买家日常就在 LinkedIn 和邮件上沟通。账号和发信域名要在当地注册、预热并长期维护，才能稳定进入买家的收件箱。
A good first reply goes cold when the answer takes days, or lands in the wrong tone for a US buyer.买家第一次回复时兴趣正浓，如果答复要等好几天，或者语气不符合美国买家的习惯，这条线索就会冷下来。
New York and Toronto are twelve to thirteen hours behind Shanghai. Meetings get booked by people who are working when the buyer is.纽约和多伦多比上海晚十二到十三个小时。能约到会面的，是在买家上班时同样在工作的人。
The stand is booked. The calendar is not. The buyers worth meeting had their week planned a month before the doors opened.展位订好了，日程却是空的。真正值得见的买家，早在开展前一个月就排好了展会那一周的安排。
Landed cost after duty, lead time door to door, compliance paperwork, installation and after-sales. Your global service chain, tariff advisory included, can answer all of them for every member. Until someone opens the conversation, nobody asks.含关税的到岸成本、门到门交期、合规文件、安装和售后。贵协会的全球服务链，包括关税咨询，能为每一家会员企业回答所有这些问题。但在有人开启对话之前，没有人会来问。
Enquirer Consulting Group builds and runs outbound sales units for manufacturers and service companies selling into the West. The infrastructure exists today: the people, the data, the outreach infrastructure, the LinkedIn presence, the phone desk, the trade-show lanes. No member builds any of it. The association plugs in once, and each member lane uses it.Enquirer Consulting Group 为面向欧美市场的制造企业和服务企业搭建并运营海外客户开发团队。这套体系现已就绪：人员、数据、发信基础设施、LinkedIn 账号体系、电话团队、展前邀约。任何一家会员企业都无需自建其中任何一项。协会只需接入一次，每条会员通道都能直接使用。
The strongest opening of all, and the one Ting recommends: a brand a member already builds for in Asia introducing that member to its Western team. We prepare the ask. The member makes it.最有力的开场方式，也是 Ting 所建议的方式：由会员企业已在亚洲服务的品牌，把这家会员企业引荐给该品牌的欧美团队。我们准备好引荐请求，由会员企业出面提出。
Our team's own LinkedIn presence in the US and Europe, working in the buyer's time zone, connecting directly with store development and procurement leads. The moment a buyer replies, a person takes over.我们团队在美国和欧洲的 LinkedIn 账号，在买家所在时区运作，直接联系具体的门店拓展和采购负责人。买家一旦回复，即由专人接手。
Email from our own infrastructure, in US English, sent openly on the member's behalf. Each message carries a line about the person's own store program. Every reply lands on our desk.从我们自有的基础设施发送开发信，使用美式英语，以该会员企业的名义公开进行。每封信都有一句话专门谈到收件人自己的门店项目。每一条回复都由我们的团队接收处理。
An English-speaking appointment setter calls every warm reply, confirms the buyer's project and decision role, and books the meeting on a shared calendar when the buyer is ready.由英语电话邀约专员致电每一位表达意向的回复者，确认对方的项目需求和决策权，并在买家准备好时在共享日历上约定会面。
The store development buyers likely to attend each Western retail show, found from your buyer map and each show's own program, contacted weeks before the doors open so the meetings are booked before you fly.根据贵司的买家地图和各展会自身的议程，找出可能参加各场欧美零售展会的门店拓展买家，在开展前几周即行联系，让会面在您出发前就已约好。
The US, Canadian and European store development, visual merchandising and retail construction teams at the brands your members already serve in Asia, and their direct peers. The easiest conversation to open: the factory is already approved somewhere inside their company.贵协会会员企业已在亚洲服务的品牌，在美国、加拿大和欧洲的门店拓展、视觉陈列和零售工程团队，以及这些品牌的直接同行。这是最容易开启的对话：工厂已经在他们公司的某个部门通过了审核。
Premium and contemporary brands rolling out or remodeling stores across US malls, Canadian cities and European shopping streets. Gentle Monster, Jimmy Choo and Coccinelle are on your members' client lists.在美国购物中心、加拿大各城市和欧洲商业街陆续开新店或翻新门店的高端品牌和轻奢品牌。在这一领域，Gentle Monster、Jimmy Choo 和 Coccinelle 都在会员企业的客户名单上。
Multi-site coffee and tea concepts, toy and collectibles retailers, and fast-growing lifestyle chains. Your members' HEYTEA, Seesaw, 52TOYS and LEGO work is the proof here.多门店的咖啡和茶饮品牌、玩具及收藏品零售商，以及快速扩张的生活方式连锁。会员企业为 HEYTEA、Seesaw、52TOYS 和 LEGO 做过的项目，就是这里的证明。
The agencies and general contractors who specify and buy fixtures on behalf of brands, from New York and Toronto to London, Paris and Milan. One studio relationship brings many brands.代表品牌指定并采购道具的设计机构和总承包商，从纽约、多伦多到伦敦、巴黎和米兰。与一家事务所建立关系，就能带来多个品牌。
Counted September 29, 2026 in our people data, by profile country, on titles containing store development, store design, store planning, visual merchandising, retail construction, retail development, store fixtures, shopfitting or retail design. A further 7,900 titles sit across Canada, France, Italy, Spain, the Netherlands, Denmark and Sweden, not yet sampled. The group that signs off fixtures is a subset of these titles. A count is a ceiling before qualification, not a list, and it is refined with Wintersun on the first call.2026 年 9 月 29 日在我们的人员数据库中按个人资料所在国家统计，职务包含门店拓展、门店设计、门店规划、视觉陈列、零售工程、零售拓展、门店道具、店铺装修或零售设计。加拿大、法国、意大利、西班牙、荷兰、丹麦和瑞典另有约 7,900 个此类职务，尚未抽样核对。真正对道具拍板的人群只是其中一部分。统计数字是筛选之前的上限，不是名单，将在第一次通话中与 Wintersun 一起细化。
This is the starting map, built from your deck. On the first call we refine it with the association and ANKAA, then once per member lane: which brands to lead with, which countries first, and which groups to hold back. A brand is named in outreach only with that brand's agreement, and the channel mix in each country follows local rules.这是根据贵协会资料制作的初版地图。在首次会谈中，我们会与协会和 ANKAA 一起细化，之后再针对每条会员通道逐一细化：先从哪些品牌切入，先做哪些国家，哪些群体暂缓。只有在获得品牌同意后，才会在对外联系中提及该品牌；各国的渠道组合也会遵循当地规则。
Retail Design Paris in 2024, EuroShop on the plan, twelve international exhibitions so far. The Western retail calendar is public. Before each show the association attends, we reach the store development buyers likely to be there, member by member, and book the meetings around the group stand.2024 年的 Retail Design Paris，列入计划的 EuroShop，迄今已有十二场国际展会。欧美零售行业的展会日程是公开的。在协会参加的每场展会之前，我们会按会员企业逐一联系可能到场的门店拓展买家，并围绕协会的集体展位约好会面。
Dates as published by each organizer when this page was built. We check them again before any show is planned into your calendar.日期以本页面制作时各主办方公布的信息为准。任何展会排入您的日程之前，我们都会再次核实。
ANKAA is the association's channel and every member's point of contact, in Chinese, in your time zone. Enquirer runs the Western unit. A member steps in when a buyer is warm and wants to talk product.ANKAA 是协会的渠道，也是每家会员企业的对接人，用中文沟通，与贵协会处于同一时区。Enquirer 负责运营欧美业务单元。当买家已表达意向、想谈产品时，会员企业再介入。
The factory, the quote, the samples, the close. One lane each.工厂、报价、样品、成交。每家一条会员通道。
The association's channel. Chinese and English. The weekly call with each member. The numbers.协会的渠道。中英双语。与每家会员企业的每周例会。各项数据。
Enquirer Consulting GroupData, outreach, the English reply desk, the phone, the show lanes, the reporting.数据、客户开发、英文回复处理团队、电话、展前邀约、报告。
Store development, store design, procurement, design studios, shopfitters.门店拓展、门店设计、采购、设计事务所、店铺装修商。
Chooses which members go first. Introduces each member to ANKAA. Puts the global service chain behind every lane, so a buyer's first questions have one answer for the whole membership.决定哪些会员企业先行启动。把每家会员企业介绍给 ANKAA。让全球服务链为每条会员通道提供支撑，使买家最先关心的问题，在全体会员企业中都有统一的答案。
Runs each member's weekly call, in Chinese. Reads the numbers with the member in its portal view, and the program's totals with the association. Says when something needs to change, and makes sure it does.用中文主持每家会员企业的每周例会。在各会员企业的门户视图里与其一起看数据，并与协会一起看整个项目的汇总数据。发现需要调整的地方就提出来，并确保落实到位。
Everything in the West, for every lane: the data, the outreach, the English reply desk, the phone, the trade-show lanes, the reporting. One accountable team. No vendors for any member to manage.每条会员通道在欧美市场的全部工作：数据、客户开发、英文回复处理团队、电话、展前邀约、报告。一支负全责的团队。任何会员企业都无需管理任何供应商。
Named contacts at the brands, studios and contractors in the member's buyer groups. Verified, then approved by the member before anyone is contacted.涵盖该会员企业各买家群体中品牌、事务所和承包商的具体联系人。名单先经核实，再由该会员企业审批，之后才会联系任何人。
Email, LinkedIn and the phone, in US English, from infrastructure we run, openly on the member's behalf. Each message carries a line about the person's own store program.通过我们运营的基础设施，用美式英语以电子邮件、LinkedIn 和电话发起联系，并公开表明是代表该会员企业。每条信息都会有一句话专门谈到对方自己的门店项目。
An English-speaking setter answers the same business day, answers the buyer's first questions with the association's facts, and books the meeting when the buyer is ready.英语邀约专员在同一个工作日内回复，用协会的实际资料回答买家最先关心的几个问题，并在买家准备好时约好会面。
The member gets the booked meeting and a summary of what the buyer wants, through ANKAA, in Chinese. The first hello is already done.会员企业会通过 ANKAA 收到已约定的会面，以及一份中文的买家需求摘要。初次接触已经完成。
Quote, sample, factory visit, contract: the member runs the close the way it always has. We stay on the follow-up until it lands.报价、样品、工厂参观、合同：会员企业按一贯的方式完成成交。我们持续跟进，直到订单落地。
Each member sees what we see on its own lane: who was contacted, who replied and what they said, which meetings are booked, which quotes are open, and who owes the next move. The association, through ANKAA, sees the program's totals, never one member's names. When a deal stalls, the record shows where and with whom.在自己的会员通道上，每家会员企业看到的就是我们看到的：联系了谁，谁回复了、说了什么，约了哪些会面，哪些报价还在跟进，下一步该由谁推进。协会通过 ANKAA 看到整个项目的汇总数据，但不会看到任何单家会员企业的具体名单。某个商机停滞时，一看记录就知道卡在哪一步、卡在谁那里。
| Company公司 | Contact联系人 | Stage阶段 | Last message最近一次沟通 | Next move下一步 |
|---|---|---|---|---|
| Footwear brand, US鞋类品牌，美国 | VP Store Development门店拓展副总裁 | Meeting booked会面已预约 | Asked for lead times on a 40-store program询问40家门店项目的交付周期 | Wintersun |
| Design studio, Toronto设计事务所，多伦多 | Principal合伙人 | Warm reply已回复，有意向 | Wants samples for a spring refit希望获取春季翻新项目的样品 | Enquirer |
| Eyewear brand, Europe眼镜品牌，欧洲 | Head of Store Design门店设计负责人 | Quote open报价进行中 | Quote sent, follow-up due Friday报价已发出，周五跟进 | ANKAA |
| Coffee chain, Canada咖啡连锁，加拿大 | Director of Construction工程建设总监 | Warm reply已回复，有意向 | Call booked for Thursday, 9 am Toronto已约周四多伦多时间上午9点通话 | Enquirer |
Contacts, replies, meetings and open quotes, updated as they happen, with the full message thread behind every name. One view per member.联系人、回复、会面和未结报价实时更新，每个名字背后都附有完整的往来信息记录。每家会员企业一个视图。
ANKAA and Enquirer with each member's team, every week while its lane launches, and more often when a show is close. Thirty minutes on the numbers and the next moves.在会员通道启动期间，ANKAA 和 Enquirer 每周与每家会员企业的团队开一次例会，临近展会时更频繁。每次三十分钟，过一遍数据和下一步动作。
Each warm reply has a named owner and a due date on the screen. When it sits with the member, ANKAA chases it in Chinese. When it sits with us, the member can see the clock.每一条意向回复在屏幕上都有指定负责人和截止日期。轮到会员企业处理时，ANKAA 会用中文跟进提醒。轮到我们处理时，会员企业可以看到时间在走。
The association names the first group of members. Each lane gets its buyer map, approved by that member, its messaging in that member's words, and its portal view. Outreach infrastructure warming. The weekly calls start.协会确定首批会员企业。每条会员通道都有自己的买家地图（由该会员企业审批）、用该会员企业自己的说法定稿的开发话术，以及各自的门户视图。发信基础设施预热中。每周例会开始。
Outreach running across each lane's first two buyer groups. First conversations, and any meetings booked, show in each member's portal as they land. Every warm reply owned the same business day.每条会员通道面向前两类买家群体的开发工作全面展开。首批对话，以及约到的会面，会实时显示在各会员企业的门户中。每一条意向回复都在同一个工作日内有人跟进。
The groups that respond get more volume. The next show the association attends is worked a month ahead for every member in the program. By day 90 each portal shows meetings held, quote requests and sample requests, the things that come before a first order.有回应的群体加大开发量。协会参加的下一场展会，会提前一个月为项目中的每家会员企业开始邀约。到第 90 天，每个门户中都会显示已完成的会面、询价请求和样品请求，这些都是首笔订单之前的环节。
The first group's numbers, read with the association, decide when the next group of members opens. Lanes keep running as long as they earn their place. We run a small number of lanes at a time, on purpose.首批会员企业的数据由我们与协会一起研判，据此决定何时开启下一批会员企业。每条通道只要持续创造价值，就会一直运营下去。我们有意在同一时期只运营少量通道。
Per member, two parts, so our interests sit on the same side of the table as theirs.按每家会员企业计，分为两部分，让我们和会员企业的利益站在同一边。
Covers that member's share of the Western infrastructure and the people: the data, the outreach infrastructure, the English reply desk and phone, the trade-show lanes and the portal.涵盖该会员企业所分摊的欧美基础设施和人员：数据、发信基础设施、英文回复处理团队和电话、展前邀约，以及门户。
A share of the value of every order that starts from a conversation we opened for that member, for an agreed term on each account, paid when the member is paid. If a lane opens nothing, the share is nothing.凡是由我们为该会员企业开启的对话带来的订单，按订单金额的一定比例分成，每个客户的分成期限事先约定，在该会员企业收到货款时支付。如果一条通道没有带来任何业务，分成就是零。
Our reference clients are US manufacturers and distributors with a strong product and no outbound engine, selling to buyers who did not know them yet. That is where each of your members stands in the West today.我们的参考客户是产品过硬、但没有主动获客体系的美国制造商和分销商，面向的都是尚不了解他们的买家。贵协会的每一家会员企业今天在欧美市场，正站在同样的起点上。
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.Enquirer AI 帮助我们找到对的人，并以聪明得多的方式开启对话。
Tools like Enquirer AI allow us to personalize outreach at scale in a way that simply wasn't possible before.像 Enquirer AI 这样的工具，让我们能够规模化地开展个性化客户开发，这在以前根本做不到。
Thirty minutes with the association's leadership, Ting Zhou of ANKAA Space+, and Enquirer's founders, in English and Chinese. We walk the buyer map together, agree which members and which brands go first, and discuss the retainer and the share. Member briefings follow.一次三十分钟的会谈，由协会领导层、ANKAA Space+ 的 Ting Zhou 和 Enquirer 的创始人参加，中英双语进行。我们一起过一遍买家地图，商定先从哪些会员企业和哪些品牌开始，并沟通月度服务费和分成比例。之后再向各会员企业逐一介绍。
Book the first conversation预约首次会谈Or ask Ting at ANKAA Space+ to set it up, in Chinese.或请 ANKAA Space+ 的 Ting 用中文为您安排。
No pricing on this page. We scope and price live, with ANKAA in the room. This page shows enough to decide whether the conversation is worth having.本页不含报价。项目范围和价格，我们会在 ANKAA 参与的会谈中直接商定。本页提供的信息，足以帮助您判断这次会谈是否值得安排。